Social media platforms

Global entrepreneur Gary Vaynerchuk shares how you can connect with your social media followers to be heard in a noisy virtual world.

Have you ever seen a boxer whose first blow is a knockout? Probably not; it takes a few more punches, and perhaps even rounds, for their knockout to be more effective. In the same way, when marketing managers develop a social media plan, they often immediately think about which knockout will generate sales, but they don't think about how to set the stage for the knockout. So their knockout is often ineffective, and may even be the only knock they need to do.

Due to the massive changes in social media, a combination of simple and decisive strikes achieves the best results. Here, you must answer questions such as:

• How do you provide real value to your social media followers beyond selling?
• How do you hear in a noisy virtual world?
• How do you deliver content that is close to people, real, and authentic?
• How do you present your content so that it doesn't interrupt people like boring ads do, but instead goes with them naturally?
• How can you give more instead of asking for more?
• How do you deliver content that resonates with the prevailing culture? You will find the answers to these questions in the pages of this book, which includes many real-life examples.